Wear It Pink Campaign - Breast Cancer Now
Wear It Pink National fundraising campaign for Breast Cancer Now
- New architecture
- Brand update
- Migration from hacked WordPress site
- Donation integration
- Mailchimp integration
Working closely with Justlife, we executed a seamless migration from WordPress CMS to CraftCMS, ensuring minimal disruption to ongoing operations. The new website design was crafted to resonate with key audiences and facilitate easy navigation. One of the significant challenges was managing old and new press releases, which could potentially burden the client with additional overhead. To address this, we implemented a one-click import feature, enabling the effortless transition of old-but-live site news items. This innovation eliminated the need for maintaining content in two separate places, thereby simplifying content management for Justlife.
Results: The migration to CraftCMS, coupled with the redesigned website, resulted in a significant improvement in user engagement. The streamlined content management process not only reduced administrative burden but also facilitated timely dissemination of information to seafarers and industry partners.
Key Takeaways:
- Digital transformation can greatly enhance user engagement and streamline operations.
- Innovative features such as one-click import can significantly alleviate administrative burden and improve efficiency.
- Collaboration between stakeholders is essential for a successful migration and redesign project.
- Opening up opportunities for content sponsorship can be an effective strategy for funding vital initiatives while fostering industry partnerships.
By leveraging technology and implementing user-centric design principles, Justlife successfully advanced its mission of advocating for people who are hidden homeless and living in temporary accommodation.
